What It Takes to Lead in Post-Acute Care: Insights from Martha Shaker

After recently sitting down with Concept Rehab and Engage Consulting President and CEO Martha Shaker to discuss leadership, career growth, and the changing post-acute care environment, one theme emerged repeatedly: leadership is not about having all the answers. It is about having the humility to learn, the courage to adapt through uncertainty and change, and the commitment to help others succeed.

Leadership Starts with Humility and Opportunity 

For many leaders, many career-defining moments begin when someone sees potential in them before they see it in themselves. Early opportunities often come with steep learning curves and significant responsibility – sometimes at the exact same time. Martha believes those experiences reinforce one of the most important leadership qualities: humility. Leaders who are willing to ask questions, listen carefully, and focus on the success of the organization rather than personal recognition, often build the strongest foundations for long-term growth.

Leading Through Uncertainty and Change 

The post-acute industry has no shortage of challenges that test leadership. From reimbursement changes to the COVID-19 pandemic and organizational transitions, leaders are frequently required to make decisions without perfect information, and without the benefit of a pause button. According to Martha, leadership is tested most during periods of uncertainty, when decisions must be made with incomplete information.

She also emphasized the importance of building organizations that can withstand change. One of the most valuable lessons she learned was that operational efficiency alone is not enough. Organizations must develop future leaders. By creating succession plans, knowledge can be shared across teams. Resilient organizations are prepared for both growth and unexpected transitions.

Creating Clarity and a Culture of Growth 

Creating a culture where people can learn and improve is equally important. Martha believes accountability starts with clarity. Team members need to understand expectations and where improvement is needed so they can continue developing. When leaders acknowledge their own mistakes and approach feedback with transparency, employees are more likely to do the same.

She also believes that leadership requires helping individuals recognize when their greatest strengths may need refinement. A highly analytical thinker, for example, may need encouragement to engage more openly in discussion, while a strong communicator may need to create space for others to contribute. In this way, growth is not only about skill development but about balance. 

Continuous Learning as a Leadership Discipline 

Martha attributes her growth to staying curious and actively engaging with new ideas and industry shifts. She credits much of her development to seeking diverse perspectives, participating in professional networks, and staying informed about industry trends and emerging technologies.

Advice for Emerging Women Leaders in Post-Acute Care 

When asked what advice she would offer emerging women leaders in post-acute care, Martha kept her message simple: remain curious, invest in your development, and never stop learning. 

The leaders who create lasting impact are those who continue growing while helping others do the same.